Aug 27, 2026
In this episode, host Don sits down with Danielle Hayden, CEO of Kickstart Accounting, to address a costly problem in aesthetic practices: buying equipment based on enthusiasm or a sales promise instead of financial readiness.
Danielle breaks down the three numbers that should guide any capital purchase, rolling...
Aug 20, 2026
In this episode, host Don Adeesha sits down with Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech, to expose the patient gap laser-only med spas don't see coming. Alana argues that roughly 75% of the population, clients with gray, white, blonde, red, or hormonally-influenced hair,...
Aug 12, 2026
In this episode, host Manjali Kulathunga joins Mike de Jong to expose the operator trap, the profitable but unsellable reality that forms when an aesthetic practice cannot function without its founder.
Mike breaks down the GSD, architect, and hunter leadership types, then shows owners how to capture decision-making in...
Aug 6, 2026
In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertising. She takes apart the assumption that growth requires more ad spend, more staff, and more square footage, arguing that...