Jul 30, 2026
In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end with, “Let me think about it.” They reveal how rushed communication and unseen nervous-system responses can quietly...
Jul 23, 2026
In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first marketing doesn't just underperform, it actively damages your position in the market and fills your schedule with...
Jul 16, 2026
In this episode, host Don sits down with Dr. Mark Tager, CEO of ChangeWell Inc. and creator of The Art of the Healthcare Presentation, to solve a problem hiding in plain sight: the most technically gifted injector is often the weakest closer. The high-ticket case is rarely lost over price. It is lost in the quiet...
Jul 9, 2026
In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aesthetic practices aren't struggling because of marketing or device mix. They're struggling because owners have never...
Jul 2, 2026
In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decides whether a practice survives. Dr. Hall, who sits on top of one of the largest pools of real-world operational data in...