May 30, 2024
Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust...
May 22, 2024
Dr. Heather Rogers, dermatologist, surgeon, and co-founder of Modern Dermatology, discusses the importance of elevating patient experience strategies for growth and patient satisfaction. She emphasizes the need for a white-glove, boutique experience in dermatology, where patients feel valued and cared for.
May 16, 2024
Dr. Larry Green discusses the importance of expertise in the field of dermatology and aesthetics and the rise of unqualified practitioners. He highlights the risks and complications that can arise from receiving treatments from unlicensed and improperly trained individuals. Dr. Green shares his journey and advocacy...
May 9, 2024
In this week's episode of the Business of Aesthetics podcast series, we explore the journey of Dr. Lisa Jenks, a seasoned professional in the aesthetics industry. As the former owner and medical director of Genesis Med Spa, Dr. Jenks shares her experiences in successfully going through the sale of her thriving practice.
May 2, 2024
In this latest podcast episode, Bertha Osorio Campbell, a seasoned family nurse practitioner, takes listeners on a fascinating journey through functional medicine and aesthetics. From her decision to venture into a solo practice just before the pandemic to her initial reluctance toward aesthetics, which...