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Business of Aesthetics Podcast Show

Aug 6, 2020

This week we have an insightful conversation between Jeff & Naren where they discuss about Implementation of new technology for an aesthetic practice. Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and implementation of new technology to increase huge profits over the past years.

Key Discussion Points:

  • Recap of past episode
  • Align Resources
  • Lay Foundation- training protocols, telephone, FAQ, role play, repeat
  • Develop Brand Ambassadors and MVP’s
  • Launch marketing- Internal- l patient emails, in-office, mail, open house
  • External- SEO, Press release, social media plan, digital marketing plan
  • Assess Partnership

Key Highlights

  • Aligning the resources & the team
  • Appointing champions ex: Phone consultations Champion & Clinical leads Champion
  • Importance of delegating responsibilities and giving the tools for the staff for them to make use and be successful on their role
  • MVP – Most Valuable Patients – How to leverage them
  • Ambassadors – Social Sharers – How to leverage these patients
  • Success stories
  • Offering discounts
  • Creating and winning long term loyalty
  • Investing in SEO
  • Innovative marketing strategies & ads to promote treatments
  • Internal Marketing
  • External Marketing


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