May 28, 2026
In this episode, host Don Adeesha sits down with Amy Engel, owner of Sweet Spot Medispa and a top 50 Evolus partner, to dismantle the most expensive phrase in aesthetics: “we’ve always done it this way.” Amy argues that practices five, eight, and ten years in are bleeding margin to legacy vendor...
May 21, 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions directly on the search page, the click is disappearing, and the old SEO playbook of rank-click-book is officially dead...
May 14, 2026
In this episode, host Don Adeesha sits down with Nicole Cocuzza, an esthetician and educator with 35 years in the industry, to talk about why so many aesthetic practices stay stuck even when the clinical work is excellent. Nicole's point is direct. Aesthetic practices do not grow on technique alone. The providers and...
May 7, 2026
In this episode, host Don Adeesha sits down with Jay Shorr to talk about why so many new aesthetic practices fail, even when the owner is clinically excellent. Jay has spent over 50 years in the medical field, and his point is blunt. Most owners open a room when they should be building a company.
Jay walks through the...